Sales Oriented Marketing - Simply Global Media

Sales Oriented Marketing

SALES ORIENTED

MARKETING

SALES-ORIENTED MARKETING STRATEGY TO SELL GOODS/SERVICES

Sales-orientated companies are businesses that focus most of their efforts on growing a sales force, to sell and promote their services or products. These strategies typically are executed through door-to-door sales, phone calls, and other face-to-face interactions with potential clients or prospects. The sales force is normally the most crucial asset of the company and is the main motive force of its achievement and profitability.

We provide sales orientation in a business approach of making profits by focusing on the persuasion of people to buy the products instead of understanding the customer needs. Emphasis advertising and improving the abilities of the sales. The product & the production capacity precede the customer. In order to reach out to many buyers, overcoming competition, advertising campaigns are used which suggest the sales orientation.

Companies that focus 100% of their marketing efforts on selling their products use a sales-oriented marketing approach. Those companies are so focused on selling their products to their purchasers that they pay little attention to different areas of marketing such as market research or surveying their customers to measure their level of satisfaction.

SALES-ORIENTED MARKETING STRATEGY MAKES THE FOLLOWING ASSUMPTIONS CONCERNING THEIR CUSTOMERS-

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    Everyone is a potential customer.

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    The customers do not want to spend their money on what the company has to offer.

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    The customers will buy more services and products if they use competitive sales techniques in order to persuade them to buy.

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    High sales volumes equal high earnings for the company.

CHARACTERISTICS OF A SALES-ORIENTATED MARKETING ARE-

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    More reliance on promotional activity to sell the products/services the company has already produced.

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    Aggressive selling techniques.

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    More share of the original budget is given to the advertising of the products/services.

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    It focuses mostly on quick-term planning.

SOME MOST COMMON GOALS ARE-

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    Increase new customers compared to previous years.

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    Growth in total revenue.

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    Selling activities such as phone calls, door-to-door sales, or other activities that are important to the company.

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