Programmatic Advertising

PROGRAMMATIC

ADVERTISING

Programmatic DSP Platform Drive Quality Traffic to Your Website and Mobile App

Programmatic advertising is the process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions.

“Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.”

Transparent Self Serve DSP Advertising Platform

Create ad campaigns, monitor performance, and fine-tune your campaigns with our transparent RTB programmatic self serve DSP advertising platform. Ads are delivered to your core audiences based on preset criteria and sophisticated artificial intelligence algorithm, where the ad serving model continuously learns from past user behavior and adjusts itself to serve to people most interested in your offering. The longer your run the campaign, the better the model becomes and your ROI increases exponentially.

Build Awareness

Simply Global Media’s programmatic advertising platform can help you reach the right audience through sophisticated campaign settings as well as through automated data driven behavioral and contextual targeting by our sophisticated self learning algorithm.

Drive Targeted Traffic

Drive targeted traffic to your website or mobile app from qualified users. Serving billions impressions and converting millions quality leads per month. We deliver the most relevant ads to the right audience at the right time.

Increase Your ROI

By leveraging big data and AI technology to optimize your campaign, your ROI from advertising on Simply Global Media will keep on improving. The longer the campaign runs, the more opportunities it has to learn from past behavior and adjust itself to show to users who are most likely to become your clients.

Simply Global Media – Understand Your Audience

Simply Global Media’s digital Marketing platform allows your ad campaigns to reach the right people through manual targeting as well as behavioral targeting that continuously adjusts and learns from users’ actions and interactions within your website or app.

The most exciting feature is artificial intelligence, also known as machine learning. The sophisticated algorithm learns from each campaign, each impression, and conversion, and sells impressions to the most qualified traffic.

Advertise locally or globally, within city, state/province, country or worldwide. Target users based on location, ISP, demographics and other parameters.

Improve your ROI with programmatic advertising. Campaign will learn from behavioral data and past user interactions and continuously adjust its prospecting.

Our sophisticated algorithm is able to accurately detect fake or illegitimate web or app traffic and block ad impressions from being sold to that source.

Programmatic Buying Isn’t Just Efficient—it Leads to More Sophisticated and Targeted Campaigns. Get the Latest Research and Case Studies on Real-time Bidding (RTB), and Data-driven Creative.

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