Native Advertising

NATIVE ADVERTISING

NATIVE ADVERTISING IS THE RIGHT CHOICE FOR YOUR BUSINESS

Native advertising is the hottest new traffic strategy in digital marketing. Native ads blend into the surroundings on platforms like Facebook, twitter, LinkedIn, Google+, YouTube, blogs or any other place where people congregate to consume content. We provide native advertising as yet another powerful online advertising option for our clients.

Native advertising is a form of online advertising that suits the form and function of the platform on which it appears

Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads. Average brand recall with native ads is 2x more than the traditional banner ad control group.
We are true experts at engaging audiences with content. Increase traffic, brand popularity and profits with your own native ad offering increasing your chances of success.

THERE ARE THREE MAJOR TYPES OF NATIVE ADS

Sponsored Content

The first most obvious option is sponsored content. Articles and videos that appear on popular websites that have already generated a significant following online, such as “Wired” or “Buzzfeed” that closely mimic editorial content but have a promotional intent.

Recommended Content

Content recommendation engines are making recommended content more of a realistic possibility for companies around the web. This shows up in the “Around the web” links, that blend almost seamlessly with the rest of the experience of reading an article or visiting a page.

In-Feed Social Ads

In-feed social advertising is the best place to start if you’re new to native advertising options so, as a marketing solution, it’s cheap and easy to manage. In-feed ads are now available on Facebook, LinkedIn, twitter, and even YouTube in the form of quick ads that appear before the intended video.

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